Buying guide
7 best ASO tools for indie developers in 2026
A fair overview of native, web-based and enterprise options, including their strengths and limitations.
Read the comparisonAurora guides
Practical ASO for indie developers.
Clear, experience-led guides for researching keywords, understanding App Store data and choosing tools without an enterprise budget.
Free tools
Best free ASO tools and workflows in 2026
What you can genuinely do for free before paying for a larger ASO platform.
Explore free optionsBudget planning
Affordable ASO tools for indie developers
A framework for choosing the smallest tool that answers your real growth questions.
Compare affordable toolsNative Mac comparison
Aurora vs Astro
Two native Mac ASO apps compared by keyword workflow, first-party analytics and pricing model.
Compare Aurora and AstroRank tracking
How to track App Store keyword rankings on Mac
A repeatable process for tracking position changes without reacting to daily noise.
Read the rank-tracking guideAnalytics
App Store Connect analytics for indie developers
Understand discovery, conversion, engagement and the limitations of privacy-protected reports.
Read the analytics guideKeyword research
ASO keyword research for indie apps
Move from a seed idea to a prioritised shortlist grounded in relevance and attainable competition.
Read the keyword guide