Native App Store optimisation for macOS

Grow your apps with an ASO tool built for indie developers.

Aurora is a free ASO tool for Mac that tracks rankings, uncovers keyword opportunities, watches competitors and connects App Store performance with revenue.

Download free for Mac Explore features

Free to start. macOS 14 or later.

Aurora showing keyword rankings, ratings and opportunity scores for an app
Native for MacFast, focused and familiar
Free tierUseful before you pay
First-party dataYour App Store Connect metrics

One practical toolkit

Everything you need to make better App Store decisions.

Aurora brings ASO research and your own performance data together without turning your workflow into another browser dashboard.

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Keyword tracking

Follow ranks across storefronts and understand demand, competition, attainability and opportunity.

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Keyword discovery

Explore related searches and uncover realistic opportunities for each app and market.

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Competitor Watch

See when competitors move, overtake you or change signals such as ratings and metadata.

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App analytics

Review downloads, impressions, page views, conversion, sessions and active devices.

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Revenue and subscriptions

Bring sales, proceeds, products, retention and refunds into one portfolio view.

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Realtime events

Monitor new purchases, renewals and cancellations from App Store Server Notifications.

Discover

Find keyword opportunities worth pursuing.

Not every popular keyword is achievable. Aurora combines observable demand, competition and your app's current evidence to help you prioritise realistic next moves.

  • Related keyword discovery
  • Storefront-specific opportunity scores
  • Clear demand and competition signals
Aurora Keyword Explorer showing discovered opportunities and scores

Understand

Connect visibility with real performance.

See how discoverability turns into downloads, engagement and revenue using data from your own App Store Connect account.

  • Portfolio and app-level dashboards
  • Territory, device and version filters
  • Local currency conversion
Aurora analytics dashboard with App Store performance metrics
“A focused, affordable ASO tool for Mac—not an enterprise platform squeezed into a solo developer's workflow.”

Built for developers managing their own App Store growth.

Start with Aurora for free.

Track one app and ten keywords, explore opportunities and keep 30 days of ranking history. Upgrade only when your portfolio needs more.

Download free on the Mac App Store