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Downloads and conversion
Review first-time downloads, impressions, product page views and conversion trends.
Features
A clearer view of your App Store growth.
Aurora combines keyword intelligence, competitive context and first-party App Store performance in one native Mac workspace.
Rank tracking
Know where every keyword stands.
Track keyword positions across multiple storefronts, inspect ranking history and quickly spot improvements, declines and unchanged terms.
- Country-specific App Store results
- Interactive ranking history
- Demand, competition and opportunity scoring
- Ranking alerts with Aurora Pro
Keyword Explorer
Turn one idea into useful opportunities.
Start with a seed term and let Aurora examine related App Store searches. Results are scored for the selected app and storefront, helping you separate promising phrases from noisy suggestions.
- Multi-round discovery
- Explanations for why each term appeared
- Track opportunities in one click
- Unlimited Explorer runs with Pro
Competitor Watch
Understand movement inside the top results.
Watch real competitors from a keyword's top 20 and see meaningful changes in context—not just a generic up or down arrow.
- Competitor rank movement
- Overtake and position-change insight
- Rating and metadata signals
- Pro alerts for important changes
Notifications
Important changes find you.
Stay informed without keeping Aurora in the foreground. Native Mac notifications surface subscription activity and meaningful ranking movement as it happens.
- New subscription, renewal and expiry events
- Keyword ranking alerts
- Clear app and product context
- Configurable Pro notifications
Performance
See what happens after discovery.
Connect App Store Connect to bring performance and commercial data alongside your keyword work.
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Engagement
Monitor active devices, sessions, redownloads and updates over the selected period.
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Revenue
See sales, proceeds, in-app purchases, active subscriptions, retention and refunds.
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Flexible filters
Filter by app, territory and date range, then convert revenue into your preferred currency.
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Realtime events
See purchase, renewal and cancellation events received through App Store Server Notifications.
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CSV exports
Export your Aurora data for deeper analysis and reporting with Aurora Pro.
Use the essentials for free.
Start with one app, ten tracked keywords and 30 days of history. Aurora Pro removes the limits when you need to scale.
Download free on the Mac App Store